Jul 25, 2019
Failed launches. Products nobody wanted. A membership site with costly backend problems.
Business coach Melanie Miller was so broke she couldn’t pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses.
In this episode you’ll hear:
-- How Melanie lost 70% of her business coaching client base in 6 weeks.
-- How she learned to create a successful online course without investing in any programs or trainings (because she literally couldn’t afford them).
-- What didn’t work when her current offering was a $47-monthly membership program.
-- Why you can’t join either of Melanie’s courses today.
-- Details on the evergreen launch set-up that drives conversions like crazy.
-- How Melanie got over her icky feelings about creating false scarcity in her marketing.
-- How “audience fatigue” has caused a drop in her profits, and what she’s planning to do about it.
-- Melanie’s productivity hack that I’m trying to implement for myself right now.
-- The surprising effect that creating marketing videos had on Melanie’s business.
-- The potential cost of not being yourself early on in your business.