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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Jun 17, 2021

Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. 

All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

                     “Once you get your feed going and your people love it, you don’t leave!” 

                                                           - Lindsay Padilla

 

This Week on the Get Paid Podcast:

  • What on Earth is Hello Audio, and how does it work?
  • Why software was the answer for Lindsay during the pandemic.
  • The highs and lows of getting good developers, having little knowledge of tech. 
  • What Lindsay did to raise capital TWICE.
  • How her business survived when her product and code were basically stolen from her.
  • The metric they’re watching to increase free trial to paid user conversions.
  • What is the Hello Audio growth scale?
  • How much equity Lindsay has given up to her investors.



Connect with Lindsay Padilla:

240+ Precise Interests You Can Use In Your Targeting

 

Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window, and I don't blame them. There are a ton of options, and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls ‘Interests’ for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. 

 

Take the guessing out of Facebook and Instagram ad targeting. 

Get my glorious spreadsheet and explainer PDF here

 

Now it’s time to GET PAID

 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

 

Now, it’s time to go get yourself paid.