Preview Mode Links will not work in preview mode

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

  1. All Episodes
  2. Christine McCutcheon: Behind the Scene of a Profitable Ad Funnel

Christine McCutcheon: Behind the Scene of a Profitable Ad Funnel

Nov 17, 2022

Christine is a Certified Children's Sleep Consultant, course creator and mom to 3 daughters who all look forward to sleeping through the night. That didn’t happen by accident. In response to the sporadic sleep habits of her family, Christine took action and studied and tried whatever was available to get her then 4 month old to go to sleep peacefully. And, it worked! For a living, she now works with families of children aged 0-6 to teach them the tools and techniques to do the same with their little ones. Her kind but B.S. free approach has cemented her the reputation as the coach every sleep-deprived family needs. Today we talk about Christine’s unique business model and what advertising efforts she puts in to bring in new parent clients throughout the year. 

This Week on the Get Paid Podcast:

  • What sleep training is all about
  • The value of working with a sleep coach
  • Systems and support that works in Christine’s business
  • What prompted Christine to get into the sleep coaching industry
  • How she’s consistently gotten leads and grown her business
  • When and why Christine started exploring ads
  • Daily ROI she makes from ads
  • Slow seasons for sleep consultants
  • How Christine has refreshed her ads over the years
  • Converting hate comments on socials to work in your favour
  • Impact of tweaks on ads and online courses


Connect with Christine McCutcheon:

 

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.