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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Jan 31, 2019

Tony Rulli is the Founder and Head of Advertising at Intentional Spark, an online advertising company dedicated to helping entrepreneurs grow their businesses through digital marketing. Tony is the lead strategist for all paid marketing campaigns, including Facebook ads, Adwords, and retargeting campaigns. He holds a bachelor’s degree in Business Administration and Management as well as Entrepreneurship and Marketing from Babson College.


Tony joins me today to share how he went from working as a financial analyst to starting his career as an online ads strategist and manager. He shares the challenges he faced while building his business, how he hires and vets new contractors and employees, and his strategy for raising his rates while growing his business. He also shares why he offers referral commissions to his contracting team and how it has helped him grow his business while boosting team spirit and morale.


“You shouldn’t feel uncomfortable with asking - or receiving - a referral fee.” - Tony Rulli


This Week on the Get Paid Podcast:


  • Tony’s first entrepreneurial venture, it’s profitability, and why he decided to close the business.
  • How we became competitor friends.
  • How Tony raised his rates with each new client referral without pushback and what he currently charges clients.
  • Tony’s average monthly revenue, average annual expenses, and total profit before taxes.
  • The average number of contractors working with Intentional Spark.
  • How Tony sources and vets new contractors and employees.
  • Tony’s advice for hiring quality contractors.
  • The biggest challenge Tony has faced while building his business.
  • The impact of taking on the wrong
  • Why Tony offers referral commission opportunities to his contractors - and how he structures it.
  • Overcomingthe fear of requesting referral fees.



Resources Mentioned:




Connect with Tony Rulli:



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Now it’s time to GET PAID


Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies,and be sure to share your favorite episodes on social media.


Now, it’s time to go get yourself paid.