Apr 25, 2019
Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing.
Tarzan joins me today to share how she lands high-end clients like Amy Porterfield. She shares how she mastered the art of marketing highly competitive affiliate programs, how she attracts new clients at industry conferences and business events, and how being strategic about managing her public perception has impacted her bottom line. She also shares how she grew her revenue from $60k to nearly $400k by her third year in business, the strategies she uses for getting a sale per day with her online courses, and the lessons she’s learned from launching (and failing) her first online course.
“There are so many good reasons to launch a low-priced program.” - Tarzan Kay
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