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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Jun 20, 2019

Tara McMullin (formerly Gentile) is back for our very first Where Are They Now episode. Tara’s the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.


She believes that no one person has the answer to “what works” in small business–but that, together, we can create a living, breathing knowledge-base of real-world solutions to all of our small business challenges.


“We use different levels of service. They’re operational levels as opposed to a pricing, marketing, or customer levels. I'm not building a business model to help people move from one level to another. I'm providing three different service options for them.” – Tara McMullin

This Week on the Get Paid Podcast

  • How changing her name affected both her personal life and business [2:47]
  • What Donald Trump and small businesses have in common [12:17]
  • Cult of Personality VS. Personality-based Brands [15:51]
  • Is Instagram contributing to the rise of cults? [18:05]
  • Realizing that she didn't know how to market her business one year in [25:45]
  • Building a business around conversations [28:24]
  • Authoritarianism and Steamrolling Consent in List Building [40:15]
  • Pricing strategies that Marginalize People of Color [47:55]
  • Aspirational Pricing versus Value-based Pricing [51:01]
  • Applications: The Good, the Bad, and the Ugly [55:22]
  • Should you be promoting your podcast on Medium? [57:51]
  • Advice Culture and Why it’s Harmful  [1:01:03]
  • Navigating pay cuts as an Enneagram 3 [01:18:32]

Resources Mentioned:





Connect with Tara McMullin:


Free Facebook Ads Masterclass


Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.


Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.

Now it’s time to GET PAID


Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.


Now, it’s time to go get yourself paid.