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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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  2. Kathy Cruz: The Planner Launch That Hit from a “Crappy” Video Ad

Kathy Cruz: The Planner Launch That Hit from a “Crappy” Video Ad

Mar 10, 2026

Kathy Cruz is the founder of Savvy Shopkeeper, where she helps brick-and-mortar retail owners grow with stronger systems, clearer decision-making, and real financial confidence.

In this episode, Kathy shares what happened when she joined Get Paid Marketing and finally started running ads with a real plan — starting with a time-sensitive planner launch that became her best one yet. We talk about what made the ads work (even when the creative wasn’t perfect), why she’s willing to break even on a front-end offer, and how one product can quietly become the trust-builder that drives bigger conversions later.

This Week on the Get Paid Podcast:

  • The simple ad test that helped Kathy make this her best planner launch yet

  • Why “perfect creative” isn’t the goal — and what mattered more

  • How she uses a planner as a trust-builder (not just a product)

  • The membership decision that makes her community feel safe

  • How her framework helps store owners stop making emotional decisions and start using real data

About Kathy Cruz:

Kathy Cruz is the founder of Savvy Shopkeeper, where she supports independent brick-and-mortar retailers through practical strategy, coaching, and education. She’s also the host of the Savvy Shopkeeper Retail Podcast and leads Master Shopkeepers, a mastermind and peer community for store owners who want to grow with stronger systems and smarter planning.

 

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Now it’s time to GET PAID