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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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  2. Joe Sanok: Sold $80K Before He Built the Offer

Joe Sanok: Sold $80K Before He Built the Offer

Mar 26, 2026

Joe Sanok started a podcast in 2013, when almost nobody in his niche was doing it. Today, Practice of the Practice generates close to a million dollars a year through podcast sponsorships, a membership community, consulting, and done-for-you podcast launch services. In this episode, Joe breaks down how he validated one of his highest-ticket offers by asking 15 people three questions, then sending a single email that brought in nearly $80,000 in signed contracts within 24 hours—before he had even built the delivery team.

 

This Week on the Get Paid Podcast:

  • How Joe used 3 questions to validate a high-ticket offer and sell nearly $80K before building it

  • How Practice of the Practice grew into a near-million-dollar business through sponsorships, membership, and consulting

  • Why Joe's membership model removes extra buying decisions and lets clients level up without friction

  • How Joe built a podcast system that lets him record and walk away while his team handles the rest

  • Why he tracks positive exits and negative exits inside his membership

  • How Joe structures his schedule so he mostly works Tuesday through Thursday

About Joe Sanok:

Joe Sanok is the founder of Practice of the Practice, a business that helps therapists in private practice grow through community, consulting, and education. He's a former marriage counselor, the host of a podcast with more than 1,300 episodes, and the author of Thursday Is the New Friday and Dating After Betrayal. Joe lives in northern Michigan and leads a team based across the U.S. and South Africa.

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