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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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  2. Jason Zook (Part 1): Walked Away From a $30K/Month Business On Purpose

Jason Zook (Part 1): Walked Away From a $30K/Month Business On Purpose

May 29, 2026

Jason Zook and his wife Caroline spent eight years building Wandering Aimfully into a coaching program doing over $30,000 a month in recurring revenue. Then they shut it down — on purpose — at the peak. In Part 1 of this conversation, Jason walks Claire through how he and Caroline started working together (it involves lion makeup), the pricing shift that took them from $5K to $30K a month, the "enough number" exercise that's been guiding their business for years, an important apology, and the decision to close it all.

This is Part 1 of a two-part conversation. Stay tuned for Part 2, where things get... messier.

This Week on the Get Paid Podcast:

  • How Caroline pitched herself into Jason's business (and the lion makeup that started it all)

  • The pricing model shift that more than doubled their recurring revenue and gave them a multi-year run

  • Why they shut down a $30K+/month business at its peak — and the 20-month plan that gave them the runway to do it

  • The "enough number" exercise Jason swears every business owner should do (and the link to his full breakdown)

  • The side project that's quietly done $1.5M while helping course creators earn over $30 million

  • A first taste of Jason and Caroline's experiments in vibe coding — including the $20 pre-launch vote that funded their newest app idea

About Jason Zook:

Jason Zook has been building businesses online for nearly 20 years. He's the co-founder of Wandering Aimfully (a now-retired coaching program that brought in $2.5M in total revenue) and Teachery, a course platform that's done $1.5M as a side project while helping creators earn over $30 million. Jason and his wife Caroline recently launched two new vibe-coded apps and live in Portugal with their daughter Leon.

Mentioned in this podcast:

Now it's time to GET PAID.