Preview Mode Links will not work in preview mode

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

  1. All Episodes
  2. 5 Ways Made Up Funnel Math Stole Your Sales

5 Ways Made Up Funnel Math Stole Your Sales

Mar 13, 2026

If you've ever looked at one number in your ad dashboard, felt your stomach drop, and turned the whole thing off — this episode might sting a little. 

In this solo episode, Claire breaks down what she calls made up funnel math — the sneaky way smart business owners decide their funnel is "dead" or "not profitable" based on vibes, one scary metric, or incomplete tracking. The worst part? It usually kicks off the same cycle: panic, shut it down, buy another training, start from scratch… even when the funnel was already making money or one tweak away from it.

Claire walks through the five most common places this shows up, shares real examples from her own ads and client funnels, and explains what to actually look at before you touch that off switch.

This Week on the Get Paid Podcast:

  • The "panic metric" that makes people shut off profitable ads — and what to track instead

  • Why judging your funnel by front-end sales alone will mislead you every time

  • The difference between a volume problem and a conversion problem (and why mixing them up changes your entire next move)

  • Why "testing new audiences" is almost always the wrong answer right now

Mentioned in this episode:

Now it's time to GET PAID