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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Sep 5, 2019

Lauren Caselli owns a strategic event planning and marketing firm that provides digital entrepreneurs, mid-sized tech companies, and venture capital firms with streamlined, done-for-you solutions for their most important gatherings, product launches, and in-person, client-facing experiences. Lauren also is the founder of the 8-time sold out Boss Lady Bash, a community event for female small business owners, that incidentally didn't make her any money off of ticket sales, but got her tons of new clients, which just goes to show you that even experts struggle with profitable events sometimes.


On this week’s episode of the Get Paid Podcast, Lauren joins us to talk about racial and gender diversity on speaker panels, why she finds it easier to sell a $25,000 service than a $197 course, and why chaos is important to her. 


“When you hire a contractor, you’re hiring them for their expertise. When you hire an employee, you’re the expert, and you’re training them.” — Lauren Caselli 


This Week on the Get Paid Podcast

  • The rant that got Lauren on the podcast [2:36]

  • Why Lauren moved to Bozeman, Montana [5:04]

  • Racial diversity on speaker lists [07:41]

  • Diversity clauses and Mariah Carey's green M&Ms [10:12]

  • Travel hacking as a consultant [16:51]

  • How much a full-service event planner will cost you [20:58]

  • Why it's easier for Lauren to sell a $25,000 service than a $197 course [22:48]

  • Why thank-you gifts aren’t always the best idea [29:44]

  • Why Lauren's passionate about hiring people as full-time employees [40:44]

  • Let's talk about therapy [50:09]

  • Saving money as an entrepreneur [56:35]

  • Choosing between services and courses [1:05:13]

  • Babysitting people's wallets [1:09:34]

  • The very first step to running ads to your course [1:20:22]

Resources Mentioned:


Connect with Lauren Caselli:


The Most Important Training for Course Creators 


If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies. 


Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit to get it right now. 

Now it’s time to GET PAID


Thanks for tuning in to the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid.