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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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  2. Jessica Kupferman: The Live Event Business Model in COVID Times

Jessica Kupferman: The Live Event Business Model in COVID Times

Feb 17, 2022

Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services. 

 

When she's not planning the next She Podcasts LIVE, you can find her offering education to independent podcasters on marketing, growth, and sponsorship.



“I cannot pay money to fail, I just can’t! I only play games I can win.” - Jessica Kupferman

 

This Week on the Get Paid Podcast:

  • The courage it takes to run a business when it ISN’T making any money and when you are the breadwinner of the family.
  • Different staffing and spending strategies for different business seasons. 
  • The challenges of having excited customers before having the event in place. (It’s so GOOD, but it’s stressful!)
  • Why getting pitched with podcasts is WAY different than reaching out to specific guests with intention.
  • Jessica’s money blocks and her connection to Denise Duffield-Thomas (You can find Chillpreneur here).
  • Relaunching the ShePodcasts group – what that entails and why Jessica is relaunching.
  • How Jessica made decisions about pricing her membership group.
  • Pivoting our work in the face of the pandemic AND ad changes on Facebook. *I get into some of the changes in Facebook advertising that are drastically affecting ad strategies.
  • Why I connected so deeply with Jessica. (It’s all about personality!)
  • What does DRAGONCON have to do with podcasting?

Connect with Jessica Kupferman: