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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Sep 12, 2019

Hailey Dale is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the ‘shoulds’ and ready to build their content empires – their way. Through her programs, agency, and award-winning, tell-all blog, she’s helped thousands of entrepreneurs create smarter content that regularly delights them and their customers while growing their bottom lines.


This week on the Get Paid Podcast Haley joins us to chat about the challenges of balancing a done-for-you business while still launching courses, building an email list when you’re starting from nada, and why memberships are a bad, bad idea if you’re just cutting your teeth.


“Doing client work makes me a better teacher. I love being the person who rolls up her sleeves and gets her hands dirty actually running sales funnels, seeing how they perform, doing the optimization and the scaling and the testing phase.” — Hailey Dale

This Week on the Get Paid Podcast

  • Testing funnels through quarters [2:53]
  • How Hailey built a 6000 strong list while working a fulltime job [10:38]
  • Building and hiring a team [22:57]
  • Paid test assignments [31:36]
  • Balancing both sides of her business [35:25]
  • Theme days [36:14]
  • Why we hate membership sites [39:45]
  • Is blogging still effective? [46:13]
  • Figuring out your Minimum Viable Output [48:41]

Resources Mentioned:


  • Tara Mohr's Playing Big



Connect with Hailey Dale:


Free Facebook Ads Masterclass


Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. 


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Now it’s time to GET PAID


Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.


Now, it’s time to go get yourself paid.