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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Dec 10, 2020

Tony Rulli is the lead strategist for all paid marketing campaigns at Intentional Spark, including Facebook Ads, Adwords, and web retargeting. He’s also a friend, and one of my go-to people to talk shop with.


SO, this week on the Get Paid Podcast, we’re doing something a little different. Instead of diving into Tony’s backstory (been there, done that), we’re swapping notes on tripwires. Tune in to hear about our mutual love-affair with tripwires (and how they set you for more conversions further down the funnel), why your offer needs to be a no-brainer, and the mechanics of setting up a tripwire that works like it’s supposed to. 


“If you really think you need to explain what your tripwire offer is, you might need to rethink it a little bit.” — Tony Rulli



Resources Mentioned:

Connect with Tony Rulli:


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Now it’s time to GET PAID


Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.


Now, it’s time to go get yourself paid.