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Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

Sep 11, 2023

Today, I’m diving right into the recent evolution of Facebook and Instagram ads, with some practical solutions for today. The game changed drastically with the iOS 14 update, tweaking privacy settings and causing a seismic shift in all things ads. Costs surged for sign-ups and purchases, prompting some to question the efficacy of these channels. 

Rather than throwing in the towel, I conducted experiments to uncover a surprisingly straightforward approach. No agency required. Now, I’m revealing the only two ad campaigns I run, and what I have my clients test for optimal results.

Note: Don't miss the live class on September 19th, where you'll learn the ins and outs of growing your audience by 1000 new leads without relying on reels, stories, or social media. Visit clairepells.com/1000 to secure your spot and take your advertising efforts to the next level.

This Week on the Get Paid Podcast:

* What it took to the changing advertising landscape

* The evolution of ads management and why that’s good news for small businesses 

* Agencies vs. DIY and what makes the most sense now

* Simplifying tracking and targeting so anyone can do it

* What you should be testing in your ads, and no longer testing

* Enrollment in Absolute FB Ads - why to get in before October

Mentioned in this podcast:

Live Class: Get 1,000 Leads Without Reels, Stories, or Social Media

 

Connect with Claire:

Now it’s time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on FacebookYouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it’s time to go get yourself paid